+91

Plus 91 Perfumes was born from a challenge to the status quo. In a market where fine fragrances are reserved for special occasions and luxury labels dominate the conversation, +91 set out to democratize the perfume experience — making it accessible, expressive, and unmistakably Indian. IVAMO Studios partnered with the founders to bring this ambition to life through a complete brand creation. From name to narrative, from packaging to digital design, every element was built to channel confidence, color, and character. The mission was clear: create a perfume brand that doesn’t whisper refinement but speaks boldly of individuality and everyday luxury. The visual language is unapologetically playful yet polished. A vibrant color system, dynamic typography, and kinetic motion graphics reflect the pulse of modern Indian youth — expressive, curious, and proud of their identity. The packaging system for all eight perfumes extends this energy into tangible form. Each scent carries its own personality, with storytelling that transforms fragrance into feeling — from the thrill of rebellion to the calm of self-assurance. Beyond the visuals, the website was designed as a sensory digital playground where motion, sound, and storytelling merge. Users are invited to explore not just perfumes, but personas — discovering which scent matches their mood, their day, and their voice. The interface encourages exploration, echoing the idea that perfume is not a luxury reserved for the few but a form of self-expression for everyone. In an industry long defined by restraint, +91 Perfumes stands out as a celebration of boldness and belonging. IVAMO Studios helped craft not just a brand but a movement — one that turns perfume into personality, making luxury both relatable and proudly Indian.