INIT

INIT is a perfume house that exists between memory and imagination. Its fragrances are letters to the self — intimate, emotional, and deeply personal. The brand was conceived not as a commodity but as an experience: a pause in the day, a moment of remembrance, a rush of emotion. Each scent is an invitation to explore identity, memory, and desire, giving form to feelings that linger just beneath consciousness. IVAMO Studios partnered with INIT to bring this philosophy to life through a complete packaging overhaul and website revamp. The goal was to create a digital and physical presence that mirrors the poetry of the fragrances themselves — elegant, sensory, and atmospheric. The packaging was designed to reflect a modern, summery Italian sensibility: sunlit palettes, tactile materials, and refined structural details that evoke warmth, sophistication, and emotional resonance. The website redesign translates this ethos into digital form. It embraces a slow, intentional rhythm, allowing visitors to explore scents and stories with clarity and delight. Subtle motion, immersive imagery, and considered typography create a space that feels as personal as opening a letter. Every interaction is designed to reinforce the intimacy of the experience, connecting users to the brand’s narrative of self-reflection and exploration. Through this transformation, INIT now lives as a complete sensory universe. Packaging, web, and story converge to make fragrance more than a product — it becomes a lived emotional experience, a pause to reflect, and an invitation to inhabit one’s inner world.