Foodo

Foodo set out to solve one of modern life’s quiet challenges — eating well without overthinking it. As a food-tech brand, their goal was to simplify healthy eating through a digital platform that inspires confidence, clarity, and delight. IVAMO Studios collaborated with Foodo to design a complete visual and digital identity that reflects their promise of quality and convenience. The task was to create a system that balances nourishment with energy, and structure with spontaneity — a brand that feels both reliable and refreshing. The website serves as the heart of this ecosystem. Its design prioritizes intuition: clear typography, fluid navigation, and a color palette that evokes freshness and appetite. Every element works toward one simple goal — to make discovery and ordering feel as satisfying as the food itself. Vibrant imagery brings real ingredients to life, while subtle motion enhances the sense of ease and vitality. The digital experience is supported by a set of brand guidelines and marketing-ready visual assets, ensuring consistency across every touchpoint, from social media to packaging. The result is a cohesive, human-centered identity that transforms healthy eating from a routine into an experience — bright, accessible, and full of flavor. Foodo now stands as a digital-first brand that proves simplicity and sophistication can share the same plate.